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M 1.2
M 1.2

SPECIFICATIONS:

  • Japanese 9039 Automatic Movement
  • Grade A - BGW9 Lume
  • 316L Steel
  • Double Dome AR Sapphire Glass
  • 10 ATM Waterproof
  • 42mm Case
  • 49.5mm Lug to Lug
  • 22mm Leather Strap
  • 22mm Curved Rubber Silicone Strap
  • 12.1mm-12.5mm Height
  • Free Shipping
  • 7-day free return
  • 2 Year Warranty
  • TÜV Rheinland German Certified Manufacture
  • Ships with a leather pouch and 2 year metal warranty card

Pricing Transparency

Margin | 32%

Price | $299

Cost | $203 [Unit Cost $161 + $31 Average Shipping Cost + $11 Shopify/CC Fees]

 

Bronze Variant

Margin | 32%

Price | $399

Cost | $272 [Unit Cost $230 ...]

 

Sourcing Transparency

Design | US

Engineering | China

Manufacturing | China

Movement | Japan

Watch Assembly | China

Quality Inspection | China & US

Shipping | US

Additional Information | The process of finding the right manufacture was a very long process but in the end after getting proposals from 60+ manufactures I was happy to land with the one we have now since 2021. My wife is from Germany so them having a TÜV Rheinland certification was the final cherry on top. They continue to be a pleasure to work with and help keep the pushing the boundaries of quality per dollar performance in each M series.